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AMBUSH MARKETING AND BRAND PROTECTION LAW AND PRACTICE SECOND EDITION【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】
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- PHILLIP JOHNSON 著
- 出版社: OXFORD UNIVERSITY PRESS
- ISBN:0199696454
- 出版时间:2011
- 标注页数:459页
- 文件大小:27MB
- 文件页数:515页
- 主题词:
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图书目录
A AMBUSH MARKETING: CONCEPTS, DEVELOPMENTS, AND INCIDENTS3
1. Ambush Marketing3
2. The Evolution of Ambush Marketing Laws15
B AMBUSH MARKETING: UNITED KINGDOM AND EUROPEAN UNION LAW29
3. Trade Marks and Merchandising29
4. Passing Off, Copyright, and Designs and Related Rights69
5. Symbols and Emblems111
6. Sui Generis Protection against Ambush Marketing by Association131
7. Licensing, Broadcasting, and Exhaustion141
8. Advertising and Trade Regulation159
9. Selling Tickets or Using them for Promotional Purposes185
10. Civil and Criminal Proceedings and Border Control197
C AMBUSH MARKETING: LAWS AROUND THE WORLD229
11. Australia229
12. Canada293
13. New Zealand331
14. South Africa369
15. United States403
Appendix: Selected Ambush Marketing Laws433
Index443
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